Sticks Media Acquires, Prepares Relaunch of Missoula and Darby/Hamilton Stations

Originally published at barretmedia.com

Sticks Media has announced the acquisition of 102.5 Mountain FM Missoula and 107.9 KHDV Darby/Hamilton, with plans to relaunch the stations on Monday, December 8. The two stations had gone silent at the end of 2024 following the retirement of previous owners Sheila Callahan & Friends Inc.

According to reports, the purchase agreement for the stations is valued at $255,000. The payment is structured with a $100 down payment, monthly installments of $4,000 over 36 months, and 25% of monthly gross sales until the combined payments reach the full amount. Additionally, the seller retains the right to match any future sale of the stations within five years of closing.

KMSO will return under its former Hot Adult Contemporary identity, 102.5 Mountain FM. Meanwhile, KHDV will debut a new format and brand, replacing its previous Classic Hits The Drive identity. The relaunch is aimed at reconnecting with long-time listeners and introducing fresh programming to the Missoula and surrounding markets.

“These stations have a deep history and a loyal following. It’s an honor to help bring them back,” Nixon said. “A special thanks to Sheila Callahan and Max Murphy for their support, trust, and partnership. Their guidance has been invaluable in carrying these great stations into their next chapter.”

By combining the return of KMSO’s familiar format with a fresh launch for KHDV. Sticks Media aims to balance nostalgia with innovation.

Nixon shared his excitement on Facebook for the future of the two brands.

“This company started as a scrappy little idea and has grown into something I’m genuinely proud of. Each station, each community, each listener, it all matters. And I can’t wait to bring new energy, new voices, and new opportunities to Missoula and the Bitterroot Valley,” posted Nixon.

Originally published at barretmedia.com.